Google Ads for Lead Gen Businesses

Google Ads that optimise toward revenue, not form fills

Managed Google Ads, automation tools, and attribution systems for agencies and lead gen businesses spending $3K–$30K/month.

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$120K Monthly Managed Spend
3.83x Blended ROAS
1,816 Monthly Conversions
US + UK Markets Managed
Across accounts managed over 10+ years in US and UK markets

What Ads Lab Solutions does

Managed services and automation tools for agencies and service businesses that need Google Ads to drive booked calls and clients — not just lead volume.

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PerfDash — Performance Dashboard

A managed reporting dashboard for Google Ads and Meta Ads clients. Real-time spend, ROAS, and conversion data — without waiting for agency reports.

Google Ads Meta Ads BigQuery Managed
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Attribution & Conversion Setup

GCLID capture, offline conversion import, server-side GTM, and CRM–Google Ads integration. Built for businesses where the sale closes on a call, not a form fill.

sGTM GA4 HubSpot OCI
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Free & Self-Serve Tools

Automation tools for Google Ads teams

Managed services and automation systems for performance marketers. Get in touch to discuss your requirements.

Managed Service

Google Ads Campaign Control

A campaign operations dashboard covering 30 modules — bid management, budget pacing, audience rules, and automated pause/scale logic.

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Managed Service

PerfDash

Performance dashboard for Google Ads and Meta Ads. Widget-based, client-facing, with BigQuery backend. Decision-oriented reporting — not data dumps.

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10 years managing paid media for lead gen businesses across US and UK markets

I'm Srikanth Reddy. I run Ads Lab Solutions — a performance marketing practice focused on agencies and lead gen businesses that need Google Ads to generate booked calls and paying clients, not just lead volume.

My background spans Google Ads, server-side tracking, BigQuery attribution, and campaign automation. I've built the systems, not just managed the accounts.

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$460K Monthly Revenue Across Managed Accounts
3.83x Blended ROAS Across Accounts
16 Leads & Booked Calls in 60 Days — Latest Client
10+ Years Experience
Case Study

From zero tracking to paying clients in 60 days

An Amazon consulting agency came in with no conversion tracking and no paid search program. Here is what two months of structured work produced.

Tracking

Full stack built from zero

GTM, GA4, call and lead attribution, and offline conversion tracking installed and verified end to end — every booked call now traces back to its keyword.

Results

14 leads and booked calls, 3 clients closed

Branded search holding 90%+ impression share with 10/10 quality scores — 14 tracked leads and booked calls in two months, with 3 paying clients closed and attributed end to end.

Process

Staged scaling, not spray and pray

Branded search first, then exact match generic, then competitor and PMax — each phase gated on real conversion data, so budget scales only when the account earns it.

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From the Blog

B2B Google Ads — what actually works

Practical guides based on live account data. No theory, no padding.

Google Ads · B2B SaaS · CAC Reduction

How to Reduce CAC for B2B SaaS Using Google Ads Offline Conversion Import

Most B2B SaaS teams optimise toward form fills. Smart Bidding finds the cheapest leads possible. Sales qualifies 30% of them. CAC stays high. Here is the fix.

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Google Ads · Automation

Best Google Ads Automation Tools for B2B SaaS — 2026 Comparison

A hands-on comparison of the tools that actually move the needle for B2B SaaS Google Ads teams — from bid automation to campaign operations.

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Want to know what is leaking in your Google Ads account?

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