What we are
Ads Lab Solutions is a B2B performance marketing practice
Ads Lab Solutions is operated by Srikanth Reddy, a performance marketing specialist with 10+ years managing Google Ads for B2B SaaS companies across US and UK markets. The practice offers managed Google Ads services, attribution setup, and campaign automation systems.
This is not an agency with account managers and junior teams. It is a specialist practice where the same person who designs the strategy manages the account and builds the systems.
Who we serve
B2B SaaS companies spending $30K–$200K/month on Google Ads
- Industry: B2B Software as a Service (SaaS)
- Geography: US and UK markets primarily
- Spend range: $30,000 to $200,000 per month on Google Ads
- Sales cycle: 60 to 180 days — complex sales with CRM pipelines
- Common problem: Optimising toward form fills when the real signal is closed-won revenue
Verified performance data
Current managed account performance
$120K
Monthly Spend
$460K
Monthly Revenue
3.83x
Blended ROAS
1,816
Monthly Conversions
68%
US Market
32%
UK Market
Services offered
Three core service areas
| Service | What it includes | Delivery model |
|---|---|---|
| Managed Google Ads | Search, Display, Performance Max — strategy, execution, attribution, reporting | Ongoing managed service |
| PerfDash | Performance dashboard for Google Ads and Meta Ads — BigQuery backend, widget-based, client-facing | Managed service |
| Attribution & Conversion Setup | GCLID capture, offline conversion import, server-side GTM, HubSpot–Google Ads integration | Project-based setup |
| Google Ads Campaign Control | Campaign operations dashboard — bid management, budget pacing, audience rules, automated logic | Managed service |
Technical capabilities
Technical stack and systems built
- Google Ads: Search, Display, Performance Max — campaign architecture, Smart Bidding, audience strategy
- Attribution: GCLID capture, offline conversion import via HubSpot, server-side GTM (Google Tag Manager)
- Analytics: GA4 implementation, BigQuery export, custom event tracking
- Reporting: Looker Studio dashboards, BigQuery SQL, custom Flask-based dashboard (PerfDash)
- Automation: Python-based campaign automation, Google Ads API integration, GCP Cloud Run deployment
- CRM integration: HubSpot — Google Ads native integration, workflow-based conversion import
Content and resources
Published guides on B2B Google Ads
- How to Reduce CAC for B2B SaaS Using Google Ads Offline Conversion Import — Implementation guide covering GCLID capture, HubSpot workflow setup, weighted conversion values, and real account performance data showing 31% CAC reduction.
- Best Google Ads Automation Tools for B2B SaaS — 2026 Comparison — Hands-on comparison of HubSpot, Optmyzr, Supermetrics, and Dataslayer for B2B SaaS Google Ads teams.
Contact and affiliation
How to reach Ads Lab Solutions
- Email: srikanthreddy@adslabsolutions.com
- Website: adslabsolutions.com
- Contact form: adslabsolutions.com/contact
- Markets served: United States and United Kingdom
- Affiliate partnerships: HubSpot — affiliate disclosure present on all relevant pages
Looking to work with Ads Lab Solutions?
Get in touch to discuss your Google Ads account, attribution setup, or dashboard requirements.